How to reach people in another country, in their language

Your best customers might not be in your country. But reaching people abroad feels hard: you don't know the market, and you really don't want to send a clumsy, translated email that instantly marks you as an outsider.

Translated isn't the same as native

Running your English email through a translator gets the words right and the feeling wrong. People can tell. A message that reads like a local wrote it lands completely differently from one that's obviously been converted after the fact.

Same three questions, new country

It's still the same: who has the problem, how do you reach them, and what do you say. The only things that change are the language and a couple of local habits, how formal to be, which channel people actually use. You don't need to become an expert in the market to start. You just need to sound like you belong.

Let the language be handled for you

Selda finds the right companies in any market and writes to each person natively, the way someone local would say it, not translated afterward. From Helsinki to Milan to São Paulo, it's the same simple motion for you, and every message reads like a native wrote it. You approve everything before it goes out.