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GTM for Builders
Go-to-market playbooks, founder sales guides, and strategies for people who build products and need customers.
You Shipped Your App. Now What? The Builder's 30-Day GTM Playbook
You built the product. Nobody came. Here's the exact 30-day playbook to go from shipped to first paying customers — without becoming a full-time marketer.
From Vibe Code to Revenue: How Builders Actually Get Their First Customers
Vibe coding made building 10x easier. But shipping isn't selling. Here's how builders bridge the gap from prototype to paying customers.
Sales for Developers: The Anti-Cringe Guide to Your First 10 Customers
You're an engineer who needs customers. You don't need to become a salesperson. Here's the developer-friendly approach to selling your product.
Outbound vs Inbound: The Honest Answer for Founders Under $10K MRR
Should you write blog posts or send cold outreach? The real answer depends on your stage. Here's the framework for making the right choice.
AI Didn't Replace Salespeople. It Replaced the Need to Become One.
Technical founders no longer need to learn enterprise sales. AI handles the research, outreach, and follow-up. You just need to show up for the conversations that matter.