Privacy Policy

Last updated: May 2026

Who we are

Selda ("we", "us") is operated by Selda AI. Our website is selda.ai. This policy explains what data we collect, how we use it, and your rights.

What we collect

  • Account data: email address, name, and organization details when you sign up.
  • Website data: URLs you submit for analysis and the content we extract from them (page text, branding, metadata).
  • Lead data: contact information discovered during research (names, emails, titles, companies) from public sources and third-party APIs (Hunter, Apollo).
  • Outreach data: messages you send through Selda, delivery status, opens, replies, and meeting bookings.
  • Social channel data: when you connect social accounts (LinkedIn, Reddit, Discord) via our provider partner, we store connection status and account identifiers. We do not store your social media passwords.
  • Usage data: pages visited, features used, session duration, and device information for product improvement.
  • Payment data: handled by Stripe. We do not store credit card numbers.

How we use it

  • Provide the Selda service: business analysis, market research, lead discovery, message generation, email sending, social channel outreach, and meeting scheduling.
  • Improve the product using aggregated, anonymized analytics.
  • Send transactional emails (account confirmations, billing receipts, campaign notifications).
  • Detect and prevent abuse, fraud, and spam.

We do not sell your data to third parties.

Third-party services

Selda uses the following third-party services to provide the product:

  • Convex — backend database and real-time sync (EU data residency).
  • Clerk — authentication and user management.
  • Mailgun — email sending and delivery tracking.
  • Stripe — payment processing.
  • Firecrawl — website crawling for business analysis.
  • Anthropic (Claude) — AI-powered research and message generation.
  • Social channel provider — OAuth-based social account connections for LinkedIn, Reddit, and Discord outreach.
  • Hunter.io / Apollo — lead and email discovery.
  • Google Calendar — calendar integration for meeting scheduling.

Each provider processes data according to their own privacy policy. We only share the minimum data necessary for each service to function.

Data storage and retention

All primary data is stored on EU-based infrastructure. Data is encrypted at rest (AES-256) and in transit (TLS 1.3). We retain your data for as long as your account is active. After account deletion, we remove your personal data within 30 days, except where retention is required by law.

Cookies

We use essential cookies for authentication and session management. We use analytics cookies (with your consent) to understand product usage. You can manage cookie preferences in your browser settings.

Your rights

Under GDPR and applicable data protection laws, you have the right to:

  • Access your personal data.
  • Correct inaccurate data.
  • Request deletion of your data.
  • Export your data in a portable format.
  • Object to or restrict processing.
  • Withdraw consent at any time.

To exercise any of these rights, email privacy@selda.ai.

Changes

We may update this policy from time to time. Material changes will be communicated via email or in-app notification. Continued use after changes constitutes acceptance.

Contact

Questions about privacy? Email privacy@selda.ai.