Sales for startups

Selda finds your customers and writes to each one. You press yes.

Free first campaign. No card. Nothing goes out without you.
Harbour ConsultingMaya Lindqvist

Hi Maya, I noticed you are hiring a sales lead. Until the new person is up to speed, things can slip.

ML

Sounds interesting. Could we talk on Thursday?

✓ Meeting booked · Thu 10:00
Studio NorthLeo Ward

Congratulations on the new site. A short check of what it is still missing for first-time visitors.

LW

Good timing, we were just discussing that. Send over the page.

✓ Replied
Corner CaféSara Cole

The new lunch menu looked great. A booking idea ready for lunch groups.

SC

Yes please. A booking for ten on Friday works.

✓ Booked · Fri 12:00
Nordic PackJan Becker

Hi Jan, you are looking for distributors in Germany. Here is a page in German with an offer.

JB

Thank you, interesting. Can you call next week?

✓ Call booked · Tue 14:00
Brand OakElin Strand

Congratulations on the new role. Here is how others handled their first quarter.

ES

Thank you. Let us meet when I am back on Monday.

✓ Meeting booked · Mon 9:00
Pine BuildersTuomas Kallio

Congratulations on the tender in Tampere. Subcontractors for the next phase are often found this month.

TK

Please send the offer, our board meets on Thursday.

✓ Offer requested
Harbour ConsultingMaya Lindqvist

Hi Maya, I noticed you are hiring a sales lead. Until the new person is up to speed, things can slip.

ML

Sounds interesting. Could we talk on Thursday?

✓ Meeting booked · Thu 10:00
Studio NorthLeo Ward

Congratulations on the new site. A short check of what it is still missing for first-time visitors.

LW

Good timing, we were just discussing that. Send over the page.

✓ Replied
Corner CaféSara Cole

The new lunch menu looked great. A booking idea ready for lunch groups.

SC

Yes please. A booking for ten on Friday works.

✓ Booked · Fri 12:00
Nordic PackJan Becker

Hi Jan, you are looking for distributors in Germany. Here is a page in German with an offer.

JB

Thank you, interesting. Can you call next week?

✓ Call booked · Tue 14:00
Brand OakElin Strand

Congratulations on the new role. Here is how others handled their first quarter.

ES

Thank you. Let us meet when I am back on Monday.

✓ Meeting booked · Mon 9:00
Pine BuildersTuomas Kallio

Congratulations on the tender in Tampere. Subcontractors for the next phase are often found this month.

TK

Please send the offer, our board meets on Thursday.

✓ Offer requested
1. Paste your website

Paste your website.

Selda reads it and learns what you do, who buys it and in which languages.

https://
Reading what the web says…✓Site read
What you doInvoicing software for freelancersSource: northwind.example/
Who buys itSmall agencies in the NordicsSource: northwind.example/customers
LanguagesEnglish, FinnishSource: northwind.example
Selda's brain✓Added to Selda's brain3 facts saved

Example: Northwind · Invoicing software for freelancers

2. Analysis

We do the work.

While you wait, Selda studies your business, your competitors and your best customers, and builds the context for how to sell and find them.

  1. 1Reading the site
  2. 2Extracting your DNA
  3. 3Mapping competitors
  4. 4Profiling customers
  5. 5Planning how to reach them
NorthwindInvoicing software for freelancers
Customer DNAAgencies of 3–20 people that invoice monthly
CompetitorsLedgerly · FreshInvoice · Paynest
Signals to watch
Hired their first accountantOpened a second officePublished new pricing
How to reach themEmail to the owner · LinkedIn to the office manager
3. From goal to people

It goes from your goal to the right people.

Your goal, the companies that fit and why, and the person who decides.

GoalNew customers in the Nordics
Studio North🇫🇮 Tampere, Finland
Published a new website
AK
Anna KoskinenManaging Director
a••••@studionorth.example
+358 40 ••• •• 42
LinkedInVerified
Kiln & Co🇸🇪 Stockholm, Sweden
Hiring their first accountant
IL
Ida LundOffice Manager
i••••@kilnco.example
+46 70 ••• •• 18
LinkedInVerified
Lakeside Creative🇳🇴 Bergen, Norway
Opened a second office
JH
Jonas HaugenFounder
j••••@lakesidecreative.example
+47 9•• •• •73
LinkedInVerified
Finding the decision-makers…Decision-makers found
4. The message

It picks the personal angle.

Is a video, an offer or a booking page the better way in? Selda decides per company and writes the message.

Studio NorthTo: Anna Koskinen · Managing Director
WhyPublished a new website

Hi Anna, congratulations on the new website. Invoicing is usually the next thing a growing studio outgrows. I made a short page on how Northwind would handle your monthly invoices, and a two-minute video walks through it. The first client is free, so you can see it work before deciding.

▶0:40
Personal video for AnnaStudio North
5. You approve

You approve. We send.

Nothing goes out without your yes. When you approve, it goes out.

S
Studio North🇫🇮 Tampere, Finland
92
Published a new website
AK
Anna KoskinenManaging Director
a*****@studionorth.example+358 40 *** ** 42
Source: company team page

Hi Anna, congratulations on the new website. Invoicing is usually the next thing a growing studio outgrows. I made a short page on how Northwind would handle your monthly invoices, and a two-minute video walks through it. The first client is free, so you can see it work before deciding.

Best,
Sam, Northwind

Studio NorthHi Anna,▶
Video · offer · booking
12 in queue
Swipe or use the buttons
Approved 0
6. Refine

Tell Selda what to change. It does it.

Not quite right? Say what to change in your own words: shorter, a video, a warmer tone. Selda writes three versions and you pick one.

S
Studio NorthTo: Anna Koskinen · Managing Director

Hi Anna, congratulations on the new website. Invoicing is usually the next thing a growing studio outgrows. I made a short page on how Northwind would handle your monthly invoices, and a two-minute video walks through it. The first client is free, so you can see it work before deciding.

▶0:40
Personal video for AnnaNorthwind
Personal page for Studio Northnorthwind.example/studionorth
Best,
Sam CarterHead of Sales · Northwind+358 40 123 4567 · northwind.example
Refine · Selda
Tell Selda what to change…↑
7. Replies

Replies come to you ready.

Selda drafts the answer and suggests the meeting. You approve it.

K
Kiln & Co
New signup: Antti opened the workspace from your personal page.
11:31New signup
AK
Anna KoskinenStudio North
Not now, try again in the autumn.
10:58Not now
JH
Jonas HaugenLakeside Creative
We accept the offer. What happens next?
10:20Offer accepted
IL
Ida LundKiln & Co
Interesting. What would this cost for us?
09:47Asks the price
AK
Anna KoskinenStudio North
Thanks, this is interesting. Would you like to meet?
09:12Wants to meet
Anna KoskinenManaging Director · Studio North
09:12

Thanks, this is interesting. Would you like to meet?

Selda suggests

Two times: Thu 10:00 or Fri 14:00, with a link to your calendar.

Approve reply Meeting booked · Thu 10:00 · in your calendar
Ida LundOffice Manager · Kiln & Co
09:47

Interesting. What would this cost for us?

Selda suggestsExample

Reply with the offer: € 1 200 / month.

Approve Offer sent
Jonas HaugenFounder · Lakeside Creative
10:20

We accept the offer. What happens next?

Selda suggests

Next step: a contract and a payment link, ready to send.

Coming soon
Approve Contract sent · Payment link ready
Anna KoskinenManaging Director · Studio North
10:58

Not now, try again in the autumn.

Selda suggests

Set a reminder for September and send a polite reply.

Approve Reminder set · September
Kiln & CoNew signup
11:31

New signup: Antti opened the workspace from your personal page.

Selda suggests

Send a welcome message with a link to your calendar.

Approve Welcome sent
8. Results

You see what it brings.

Meetings held, offers accepted and the money that came in, per customer.

Example
Meetings booked0
Offers sent0
Closed€0
Meeting heldLakeside Creative
Offer acceptedLakeside Creative
Contract signedComing soonLakeside Creative
Payment received €1,200Coming soonLakeside Creative
Closed per week

Traditional sales is a full-time job
Selda does it for you

Before

Selling the old way

  • ✕You research every company yourself
  • ✕You write every message by hand
  • ✕You track follow-ups in a spreadsheet
  • ✕Needs a salesperson or an agency
  • ✕Cost and results are hard to predict
  • ✕Pulls focus from the work you are good at
VS
After

Selda

  • ✓Finds companies that fit and tells you why
  • ✓Writes a personal message for each person
  • ✓Follows up on schedule, you approve
  • ✓No sales hire or agency needed
  • ✓Start free, pay when you want more
  • ✓Nothing goes out without your yes

All of sales. You just say yes.

See how Selda compares to the alternatives

Selda
Agency or SDR
Own salesperson
Cost
First campaign free
Retainer and project fees
Salary and overhead
Getting started
Paste a link
Briefing and contract
Recruiting
Admin for you
Approve cards
Meetings, emails, approvals
Follow-up, 1:1s, HR
Commitment
Start free, no card
Contract period
Notice period

Comparison is qualitative and based on how these options typically work.

Pay when you want more

Your first campaign is free. Pick a plan when you want to send.

Pro

For one business that sells regularly.

€89/ mo
250 credits / monthAbout 125 · +25 more: +€17
Choose Pro
  • One email mailbox (Gmail, Outlook or IMAP/POP)
  • Messages in your style, in over 40 languages
  • MCP and API: run it from Claude, ChatGPT, Cursor or your own code

Max

Most popular

For a team: more volume, more channels.

€269/ mo
1 000 credits / monthAbout 500 · +100 more: +€45
Choose Max
  • 3 users and 3 workspaces, extra user €49 / mo
  • Up to 3 email mailboxes
  • LinkedIn included
  • CRM: HubSpot or Pipedrive

Business

For agencies and teams selling for several businesses.

€549/ mo
2 500 credits / monthAbout 1 250 · +250 more: +€85
Choose Businessor contact sales →
  • Everything in Max
  • 10 users and 10 workspaces, one per client
  • Extra user €49 / mo
  • Up to 5 email mailboxes
  • WhatsApp as a sales channel

Your first campaign is free, no card. Start free →

Enterprise

Larger volumes, more mailboxes and users, and a custom agreement.

Contact us →

See every plan side by side →

Questions

Anything we missed? Here are the answers to the most common questions.

Does anything go out without me?

No. Every message waits for your approval.

What do you need from me?

Your website address. Selda asks only for what is missing.

Will it sound like AI?

Each message is written for one reader and has one reason you can check. You read and edit before anything is sent.

Which languages?

The message is written in the reader's language, more than 40 of them.

What does it cost to try?

Nothing. The first campaign is free, no card.

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You say what you want.
Selda does it for you.