How Selda actually sells.
Paste your website and Selda learns your business, finds companies with a reason to buy now and writes to the person who decides. You approve every message, and replies come back ready to answer.
- Learns your business
- You approve every message
- Replies come ready
New messages are waiting for your approval.
One workspace. The whole sale. What needs you, the conversations and the campaigns, next to what Selda knows and what it has brought in.
It starts with your website.
No forms and no setup call. Paste the address, and Selda reads your site and what the rest of the web says about you.
- 1Paste your websiteOne field. That is the whole onboarding.
- 2Selda studies itWhat you sell, who buys it, your competitors and your best customers.
- 3Check what it learnedEverything lands in Selda's brain with the page it came from. Fix anything that is off.
Eight steps from a link to a closed deal.
Each step is a place in the app. This is what happens in each one, and where you come in.
Selda learns your business before it writes a word.
Brain is everything Selda knows about you: what you sell, to whom, how you sound and how you like to work. It is built from your own site and gets sharper every time you correct it.
- What you sell, who buys it and in which languages
- Your voice and writing rules, with an example beside them
- Every fact shows the page it came from
- 1Reading the site
- 2Extracting your DNA
- 3Mapping competitors
- 4Profiling customers
- 5Planning how to reach them
Tell it the goal. It plans the campaign.
Say in a sentence who you want to reach, or hand over your own list. Selda proposes the countries, the kind of company and the roles to contact, and you check them before anything starts.
- Search, your network, your own list or your own material
- Countries, ideal customer and roles proposed for you
- Nothing starts until you say so
Growing logistics companies in the Nordics
Freight and logistics, 20–200 people, expanding
It finds companies with a reason to talk now.
Selda looks for companies that fit and a reason to contact them now, like hiring, growth or new funding. Then it finds the person who decides and how to reach them.
- A reason for every company, with its source
- The decision-maker and their contact details
- Wrong kind of company? Say so and the next search learns
One personal message per company.
Selda picks the angle for each company and writes to that one person. Where it helps, it adds a personal page, a short video, an offer or a booking link.
- Written for one person, never a mass mailing
- Personal page, video, offer or booking link
- In your voice, by your rules from Brain
Hi Anna, congratulations on the new website. Invoicing is usually the next thing a growing studio outgrows. I made a short page on how Northwind would handle your monthly invoices, and a two-minute video walks through it. The first client is free, so you can see it work before deciding.
You approve every message.
Messages wait for you one at a time. Approve or skip. Nothing goes out without your yes, and only what you approved is ever sent.
- One card at a time: read, approve or skip
- Approving and sending are two separate steps
- One switch stops all sending
Hi Anna, congratulations on the new website. Invoicing is usually the next thing a growing studio outgrows. I made a short page on how Northwind would handle your monthly invoices, and a two-minute video walks through it. The first client is free, so you can see it work before deciding.
Best,
Sam, Northwind
Change it by saying what you want.
Not quite right? Say it in your own words: shorter, warmer, add a video. Selda writes versions for you to pick from, and the message updates.
- Ask in plain words
- Three versions to choose from
- Or write it yourself
Hi Anna, congratulations on the new website. Invoicing is usually the next thing a growing studio outgrows. I made a short page on how Northwind would handle your monthly invoices, and a two-minute video walks through it. The first client is free, so you can see it work before deciding.
Replies come to you ready.
Each person is one conversation, across email, LinkedIn and WhatsApp. When someone answers, Selda drafts the reply and suggests a time. You read it and approve.
- One thread per person, every channel
- A drafted answer waiting for every reply
- A booking page for picking the time
Thanks, this is interesting. Would you like to meet?
Two times: Thu 10:00 or Fri 14:00, with a link to your calendar.
Interesting. What would this cost for us?
Reply with the offer: € 1 200 / month.
We accept the offer. What happens next?
Next step: a contract and a payment link, ready to send.
Coming soonNot now, try again in the autumn.
Set a reminder for September and send a polite reply.
New signup: Antti opened the workspace from your personal page.
Send a welcome message with a link to your calendar.
Results in euros, not open rates.
When a conversation turns into an offer or a deal, you mark it with its value. The board follows every person from the first message to customer, and Results shows what each campaign brought in.
- A board from contacted to customer that moves on replies and meetings
- Offers and deals recorded with their value
- Euros closed per campaign, no open pixels
| Replies | Meetings | Closed | |
|---|---|---|---|
| Nordic logistics | 9 | 4 | 4 800 € |
| Port operators | 6 | 2 | 6 200 € |
What it connects to
What works today.
- Gmail
- Every plan. Pro: one mailbox. Max: up to three. Business: up to five.
- Outlook
- Same limits as Gmail.
- IMAP
- Your own email service over IMAP. Same limits.
- Included in Max and Business.
- As a sales channel from your own number: Business. Using Selda from its own assistant: every plan.
- HubSpot
- Business.
- Pipedrive
- Business.
- Google Calendar
- Booking meetings. All plans.
- MCP
- Claude, ChatGPT, Cursor or any MCP client. All plans.
- API
- For developers. All plans.
- Webhooks
- For developers. Selda sends events to your URL.
- Data import
- For developers. Connecting HTTP JSON sources.
- Stripe
- Coming
- Google Analytics
- Coming
- Zapier and Make
- Coming
- Slack and Teams
- Coming
- Google Sheets
- Coming
- Fortnox and Visma
- Coming
- Shopify and WooCommerce
- Coming
- WordPress
- Coming
- Outlook calendar
- Coming
- Cal.com and Calendly
- Coming
- Zoom
- Coming
- Letter
- Coming
- Card
- Coming
- Call
- Coming
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