GUIDES

The message that gets a reply

Short guides on what works when you write to a company. Written from our own experience.

WritingWhy a message has to start from the recipientThe first sentence decides whether the second is read. Openings that work, and openings that do not.5 min read
TimingSignals: when a message is welcomeA hire, a round, a new executive. How the reason changes the reply rate.6 min read
TechnicalDeliverability without tricksSPF, DKIM and DMARC in plain words, and why open tracking is worth switching off.7 min read
LegalGDPR and writing to businesses in FinlandWhat is allowed, what has to be said, and how opting out is handled.8 min read

The guides are at title level. The texts are written separately.

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