Who Selda fits best
Small B2B companies whose product is ready but who have nobody looking for new customers.
Do you sell to companies?Then Selda fits, whatever the field. It finds the buyers, reads what is happening to them right now, and writes each one its own message. Below are fields where the signals are especially clear.
Food and drink
You sell to shops, restaurants, wholesalers or cafés.
Food producersA new product needs shelf space and a listing. Selda finds the shops, restaurants and wholesalers whose range your product fits, and the buyer by name."I saw your store is adding shelf space for local producers. We make…"
Breweries and drinks makersRestaurants change taps and lists by season. Selda watches new licences, restaurant openings and the start of terrace season."Congratulations on opening the new restaurant. Many people start the tap list with something local…"
Restaurants and cateringCompanies hold meetings, launches and Christmas parties. Selda finds the growing companies nearby before the season starts."I saw you moved into new premises. A housewarming is a good moment to…"
Coffee, bakeries and small producersOffices, hotels and cafés buy on a regular rhythm. Selda finds the new offices and hotels before the contract goes somewhere else."Your new hotel opens in the spring. Breakfast bread is usually the first…"
Export and new markets
You want customers in Finland, Sweden or the Baltics.
Exporting to Finland and SwedenIn a new market nobody knows you. Selda finds the importers, wholesalers and chain buyers, and writes to each one in their own language."Hej, vi är en estnisk livsmedelsproducent och ser att ni utökar sortimentet med…"
Importers and wholesalersYou are looking for new resellers or principals. Selda finds the companies whose range your product is missing from."I saw your store is expanding into organics. We represent three…"
Traditional B2B
You sell contracts, production or services to other companies.
Construction and renovationBuilding permits and new sites are public. Selda watches them and writes to the developer before the work goes to tender."I saw your building was granted a permit for the pipe renovation. We have done…"
Manufacturing and subcontractingAn investment or a new line means new suppliers. Selda watches investments, plant openings and production hiring."I read that you're expanding the plant. When a new line comes online…"
Facilities and cleaningWhen a company moves or grows, cleaning and maintenance go to tender. Selda finds the movers and the new offices."Congratulations on the new premises. After a move, the first thing that usually…"
Logistics and transportOnline stores grow and need warehousing and delivery. Selda watches growing stores and new distribution points."I saw your order volumes have grown. At that point the warehouse…"
Services and technology
You sell expertise, software or projects.
Digital agenciesGood work sells itself, but only to the people who already know you. Selda finds companies whose site is old or whose visibility is poor."I searched for "pipe renovation Espoo" and you only turned up on page two."
IT services and consultantsProjects end and the pipeline empties. Selda watches the hiring and system changes that predict a need."I saw you moved to HubSpot. Most people find in the first month…"
SaaS and softwareThe product is ready and there is no salesperson yet. Selda does the first salesperson's job until you hire them."Congratulations on the round. After growth money the next bottleneck is usually…"
Professional servicesAccounting, legal, recruitment. Trust is built when the message lands at the right moment."I saw you're opening a new office. In a new city the first…"
The questions customers ask in the first week
Straight from real conversations.
How do I remove companies that do not fit?Every company card has a Remove. The company and its message leave the campaign, and nothing removed is ever sent.
What happens after I've sent?The follow-ups are written at the same time as the first message and go out on a schedule, for example +3, +8 and +14 days. You can edit or delete them before they send.
Do the follow-ups stop if someone replies?Yes, immediately. Nobody is sent a follow-up after they have replied.
Where do I see the replies?In the Inbox in Selda, next to the campaign. They also arrive in your ordinary email, because the message left from your own mailbox.
Can I approve only some of them?You can. The approved ones go, the rest wait. Previous and Next walk you through them one at a time.
When Selda does not fit
We would rather say this now than in three months.
Selling to consumersSelda writes to companies and their decision-makers, not to private individuals.
One large customer a yearWhen deals are rare and bespoke, you need a person who builds the relationship over months.
Mass messagingIf you want to send the same message to a thousand people, Selda is the wrong tool. It writes one message to one person.