Write when it actually matters.
Selda watches public sources and tells you when a company has a reason to hear from you right now. The message starts from that reason, not from you.
Funding
After a round the budget is open and the growth target is hard."Congratulations on the round. After growth money the next bottleneck is usually…"Sources: business news, press releases, funding databasesNew executive
A new executive reviews their suppliers inside the first 90 days."Congratulations on the new role. Most people spend the first months going through…"Sources: LinkedIn, press releasesExpansion
A new city or country means a new sales need in a specific area."I saw you're opening a new office. In a new city the first customers…"Sources: news, company registers, companies' own sitesChanged systems
Adopting a new tool opens the door to the services around it."I noticed you moved to HubSpot. Most people find in the first month…"Sources: technology fingerprints, company sitesGrowth
Headcount or revenue grew clearly against last year."You grew by a third last year. At that point…"Sources: company registers, filed accounts, LinkedInYou decide what gets watched.
Pick a signal, set the area and the size, and look first at what the last 30 days turned up. Selda checks the sources once a day, or the moment something appears. The drafts always come to you for approval.
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