Audience Research
Know who you're talking to before you say a word.
Selda deep-researches every prospect — their company, website, recent activity, pain points. Every outreach starts with understanding.
Acme SaaS
Hook
“Just launched v2.0 with new API — perfect timing to discuss integration partnerships”
Every message starts with understanding. Never with a template.
What Selda learns about each prospect
Company size, funding stage, tech stack, recent hires, product launches, blog posts, open source contributions. Selda reads their entire public footprint — not just their LinkedIn title.
Hooks that are actually specific
Not 'I love what you're building.' Selda finds: 'Your team just open-sourced the authentication library — that usually means you're ready to focus on the core product. That's exactly where we help.' Hooks tied to real observations.
Research you can verify
For every lead, you see exactly what Selda found. Every data point links back to its source. If something looks wrong, you fix it before any outreach happens. No black box.
Selda crawls each prospect's website and online presence
Analyzes their business, tech stack, recent changes, pain points
Extracts concrete hooks — real observations, not generic flattery
Real examples
Research output
Sarah Chen, CTO at TechFlow (Series A, $8M). 15 employees, hiring 3 engineers. Just shipped new API docs. Uses React + Node. Published blog post about scaling challenges last week. Hook: the API launch + scaling challenges = perfect timing for your dev tools.
Hook extraction
Signal: TechFlow published API documentation 3 days ago. This means: they're opening their platform to integrations. Your opportunity: integration partnerships. Hook: 'Saw the new API docs — we help teams turn developer adoption into measurable pipeline.'
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