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So gewinnen Sie Kunden.

Praktische Leitfäden: die richtigen Unternehmen finden, Nachrichten schreiben, auf die Menschen wirklich antworten, und aus Antworten Kunden machen. Für alle, die verkaufen, was sie bauen oder was sie tun.

Kunden gewinnen·4 min·3. Sept. 2026

Everyone at the fair collects cards. Almost nobody writes.

The gap at a trade fair is not the conversations. It is the three days afterwards, when the pile of cards on your desk turns into nothing. Here is the fix, and you can test it with your phone before you go.

Erste Schritte·5 min

A photo, a voice note, an old thread: five ways to start a campaign in Selda

You do not need a list or a tool stack to start reaching customers. Here are the five doors into Selda, from a fair badge photographed in a hallway to your own quiet LinkedIn threads, and when to use each.

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Die Regeln·6 min

The EU's new AI transparency law just kicked in. Here's why "you approve everything" was never just a slogan.

On 2 August 2026, the EU AI Act's rules on labeling AI-generated content became enforceable. Here's what it actually requires, the one exemption that matters, and why a reviewed, personal message was always the better move anyway.

Kunden gewinnen·5 min

Why cold emails feel like spam (and how yours won't)

You delete those "Hi {FirstName}, hope this finds you well" emails without reading. Here's the one thing that makes a message feel like spam, and the simple fix, in plain terms.

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Kunden gewinnen·5 min

A list of names isn't customers. Here's the difference.

"10,000 leads" sounds great until the spreadsheet is open and nothing's happening. Why fewer, better people beats a big list, explained simply.

Kunden gewinnen·5 min

How to reach people in another country, in their language

Your best customers might be abroad. Here's how to reach them without sending a clumsy translated email that marks you as an outsider, in plain terms.

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Kunden gewinnen·6 min

How to get your first customers when you've never sold anything

You're good at what you do, not at selling. That's fine. Here's the honest, low-pressure way to get your first customers, whether you run a plumbing business or a consultancy.

Kunden gewinnen·5 min

Who actually needs what you do (finding customers without the jargon)

"Define your ICP" is consultant-speak for a simple idea: figure out who has the exact problem you fix. Here's how to do it in an afternoon, with real examples.

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Ihre ersten Kunden·6 min

How to write a message a busy person actually answers

No templates, no "Hope this finds you well." A short, human message that reads like you wrote it, because you should. With before-and-after examples.

Die Regeln·7 min

Is reaching out to businesses legal? GDPR and the rules, in plain terms

Yes, you can email businesses, but there are rules, and they differ by country. Here's what's actually allowed when you reach out, explained without the legalese.

Erste Schritte·5 min

Trying a new tool to get customers: how to start, and is it safe?

The honest worry with any new software is "will I be able to use it, and is my data safe?" Here's how to start small, stay in control, and what safe actually means.

Was funktioniert hat·6 min

What actually worked: from a plumber to an agency

Two very different businesses, the same problem: they were good at the work, not the selling. Here's what actually moved the needle for each.