Selda vs Unify: Product-Driven vs Intent-Driven GTM

Unify raised $26M to build intent-driven GTM. It tracks buying signals and triggers outreach when prospects show interest. Smart approach — if you have the traffic and market presence to generate intent signals.

Comparison

	Selda	Unify
Approach	Product-driven (URL → audience → outreach)	Intent-driven (signals → outreach)
Requires existing presence	No	Yes — needs intent signals to work
Target stage	Pre-revenue to growth	Growth stage with market presence
Channels	Email, LinkedIn, Reddit, Discord, X	Email, LinkedIn
Pricing	Free tier	Custom (funded teams)

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Unify shines when you have market presence and prospects are already showing interest. Selda shines when nobody knows you exist yet. For early-stage: Selda builds awareness. For growth-stage: Unify captures demand.

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