Selda vs Mailchimp: GTM Engine vs Email Marketing

Mailchimp is the world's most popular email marketing tool. Newsletters, drip campaigns, landing pages. If you have a list and want to nurture it, Mailchimp is great.

The fundamental difference

	Mailchimp	Selda
Type	Email marketing (inbound)	GTM engine (outbound + multi-channel)
Audience	People who opted in	People who don't know you yet
Message type	Newsletters, promotions	Personalized 1-to-1 outreach
Goal	Nurture existing audience	Find and convert new customers
Requires	An existing email list	A product URL

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The right order

1. Use Selda to find and reach your first customers.
2. Build an email list from customers and content.
3. Use Mailchimp to nurture that list.

Don't start with Mailchimp and an empty list. Start with Selda and active outreach.

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