Selda vs Lavender
AI email coach ($29/mo) vs. full GTM engine
Lavender raised $20M and built a great product: an AI email coach that scores your emails, suggests improvements, and helps reps write better. At $29/user/month, it's affordable. But it only coaches — it doesn't find prospects, research them, or send anything.
Selda doesn't coach your writing. It does the writing — and everything else.
| Lavender | Selda | |
|---|---|---|
| What it does | Scores and improves your emails | Finds prospects, researches them, writes messages, sends, books meetings |
| Prospecting | None | Automatic from your URL |
| Message creation | You write, it coaches | Fully generated per prospect |
| Sending | None (works inside your email client) | Multi-channel delivery |
| Channels | Email only | Email, LinkedIn, Reddit, Discord, X |
| Pricing | $29/user/mo | One subscription, everything included |
When Lavender makes sense
You already have prospects, a sales workflow, and reps who need to write better emails. Lavender is a great coaching layer on top of existing process.
When Selda makes sense
You don't have prospects yet. You don't have a workflow yet. You need the whole thing — from finding your audience to booking meetings. That's what Selda does.