Selda vs Artisan (Ava): AI SDR Comparison 2026
$999/mo black box vs. affordable, transparent GTM
Artisan built Ava, an AI SDR with 300M+ contacts and autonomous sequences. It raised $35M+ and targets mid-market sales teams. Polished product, compelling pitch.
The problem: $999/mo minimum, runs as a black box, designed for sales orgs — not founders.
Comparison
| Selda | Artisan (Ava) | |
|---|---|---|
| Starting price | Free tier | $999/mo |
| Setup | Paste URL | Onboarding + CRM integration |
| Channels | Email, LinkedIn, Reddit, Discord, X | Email-focused |
| Transparency | Full visibility into every step | Autonomous black box |
| Target user | Technical founders | Sales teams |
Where Artisan wins
If you have a sales team, $1K+/mo budget, and want fully autonomous outreach — Artisan is a real product. Massive contact database, deep automation.
Where Selda wins
If you're a founder, Artisan is overkill. You don't need 300M contacts — you need 50 perfect ones. Selda starts from your URL, researches targets, writes messages from real context. You see every step. You're live in minutes, not days.
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